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Riverside Dance Collective 

Brand Identity and Guidelines Document
University Brief

For this university brief, our client has approached us asking for a brand identity, website, publication materials and merchandise.

The client is Riverside Dance Collective, a Worcester-based dance company which wanted a rebrand following the COVID-19 lockdowns, in order to have a fresh start and find new clients.


After meeting with the client on several occasions and checking in with them over the development of the project, we have reached the end result which is a friendly and approachable brand identity that sets the tone of voice for the brand.

The flowing ribbon was added to make the logo more dynamic and the colour scheme was kept light to reflect the brand's tone of voice. 

Visual Outcomes


The achievements of this brief consist of a friendly and reliable brand identity which answers the client's brief, effective publication materials and an attractive and responsive website. 

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